How much time do you spend in a day to open social media? The facts show that the average Indonesian person spends 2 hours 51 minutes a day just to open social media. Will social media make it easier or even hamper your life? Can it be used to improve productivity and brand awareness for a business? Or just become an addictive thing and waste time? Whoever you are looking for, whether it is a childhood friend, schoolmate, office friend or acquaintance from various countries you can search through social media. Social media has no territorial boundaries, you can interact with people all over the world. By leveraging social media, you can add new friends, build wider business connections, search for information, search for jobs, even soul mates. One effective way of online marketing is through social media. Why? Because it will be much cheaper than other media. Even if you do promotions through personal social media, the fee will be free. But there are also paid features so that business owners can share content to users in accordance with predetermined targets such as buy comments on Instagram.
To maximize the benefits of social media for a business then there are some marketing guidelines that must be known. Unfortunately, many online business owners do not adhere to social media rules and strategies, so they do not feel the benefits of real social media. Actually, if you manage social media well, then marketing through social media Will run smoothly. Determine the goals or targets you want to achieve through social media. Build a strong network to make it easier when expanding business reach. The consistency of a social media is needed to build the image. Even a company’s brand can be drawn from a social media account. Be a good listener to critics, suggestions, and complaints from customers. Create compelling content and apply exceptional graphic design to social media. Socialize with customers via chat or comment feature. Communicate regularly to improve engagement.